Page 7 - Acts 2019 Annual Report

BUILDING OUR BRAND Overall awareness of Acts continued to grow aided by strong in-house video production, digital marketing, public relations, and social media initiatives. Nearly 60% of new leads now come through the Acts website, where overall visits increased more than 65% from the previous year. The website also had more than 740,000 visits and represents the number one source of prospects who eventually become residents, with 30% of move-ins having first inquired through the website. Acts also appeared in 280 media stories, while our social media channels continued to grow with the launch of Facebook pages for each Acts campus. DIGITAL COMMUNICATIONS HIGHLIGHTS 281 MULTIMEDIA SERVICES IN-HOUSE VIDEOS 368% Increase PRODUCED 8,715 PAGE LIKES 37% Increase from 2018 287KVIDEO VIEWS 82% Increase from 2018 292K ENGAGEMENTS 47% Increase from 2018 4.4M IMPRESSIONS 42% Increase from 2018 #1 EXTERNAL WEBSITE TRAFFIC DRIVER TO ACTS WEBSITE 2.51% Conversion Rate (Standard business average is 1%) 1,033 FOLLOWERS 7% Increase 4,229 FOLLOWERS 56% Increase 234K IMPRESSIONS 137% Increase 17K ENGAGEMENTS 464% Increase You Tube 226 SUBSCRIBERS 300% Increase 137K PAGEVIEWS 164% Increase 280 TOTAL MEDIA HITS 2.5 MILLION 56% Increase reaching 2019 ANNUAL REPORT | 5 RETIREMENT SERVICES